Tink brand portal
Tink's brand portal outlines strategic foundations and core visual identity guidelines, including detailed logo and avatar specifications.
The Tink Brand Portal home page introduces the brand with links to strategic foundation and identity sections.
The Our Brand page outlines Tink's vision, mission, brand promise, and three-column brand manifesto.
The Our identity landing page introduces visual and verbal identity framework sections.
The Logo guidelines page details logo colorways, exclusion zones, symbol variations, and avatar rules.
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I like how cleanly Tink divides brand strategy and visual guidelines. The home screen welcomes you right into their world as a Visa solution, leading into their vision, mission, and manifesto without unnecessary friction. When you navigate down into the visual identity, the logo page offers straightforward guidance on clear space, background combinations, and avatar treatments for iOS, square, and circular formats. It feels like a crisp, functional reference site designed to get communicators and designers oriented quickly.
At a glance
- Sections
- Our Brand · Our identity · Visual identity · Verbal identity
- Tone
- Clear, modern, and structured guidance tailored for internal and external communications.
What I noticed
- The header navigation includes links for the Tink Brand Portal logo, 'Our Brand', and an expandable 'Our identity' menu.1
- The brand strategy page defines Tink's vision as 'A world where finance works for everyone' and mission as 'We power the new world of finance'.23
- The logo documentation page provides guidelines on color combinations, clear space, standard sizes, standalone symbol usage, and avatar variations.45678
- A download link labeled 'Tink Logo' with a download icon is visible on the logo page.9
Numbers refer to the screenshots above.
What I could not see
- Specific download file formats behind the Tink Logo link are not visible on screen.
- Detailed pages for typography, photography, illustrations, and verbal identity were not captured.
- No search functionality or campaign asset libraries were observed.
Ideas to borrow
- Document digital avatar treatments explicitly alongside logo guidelines to address square, circular, and mobile app icon contexts.8
Quick answers
Where can you download the Tink logo?
A download link labeled 'Tink Logo' is located in the upper right of the visual identity logo guidelines page.9
Reviewed on 25 September 2026. Request a correction · I built this
