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Samsung brand guidelines

Samsung's public brand identity hub presents core brand values, logo rules, typography samples, color ratios, and an interactive sonic identity showcase.

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Samsung guidelines: Brand Identity
Brand Identity Captured 16 Sep 2026

Overview page displaying category cards for Samsung's brand story, heritage, logo, color and typography, and sound identity.

Samsung guidelines: Samsung Logo
Samsung Logo Captured 16 Sep 2026

Logo guidelines page showing lettermark colorways, PMS and digital color values, clear space rules, and a ZIP download button.

Samsung guidelines: Samsung Color & Typography
Samsung Color & Typography Captured 16 Sep 2026

Color and typography overview highlighting Samsung Blue, color ratio circles, and character specimens of Samsung Sharp Sans.

Samsung guidelines: Samsung's Brand Story
Samsung's Brand Story Captured 16 Sep 2026

Brand story page setting out Samsung's founding purpose, five core values, relentless pioneer traits, and expression pillars.

Samsung guidelines: Samsung's Sound
Samsung's Sound Captured 16 Sep 2026

Sound identity page featuring playable audio modules for signature brand compositions and varied mood cuts.

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Freedam's take

I like how Samsung embeds its brand identity directly into its consumer corporate site rather than hiding it behind a partner login. Walking through the pages feels effortless, moving from company history into detailed logo clear space rules and color ratios. What really stands out to me is the sound identity section. Having embedded audio players that let you listen to signature compositions like Over the Horizon alongside specific mood variations like three-second and thirty-second edits makes the brand feel alive. It is a clean, accessible presentation of core brand foundations.

At a glance

Sections
Brand Story · Heritage · Logo · Color & Typography · Sound
Downloads
ZIP
Tone
Confident, clean, and forward-looking with a focus on human experience and innovation.

What I noticed

  1. The logo guidelines page provides color values in PMS, CMYK, RGB, and HEX alongside clear space rules based on proportional lettermark measurements.12
  2. The typography section displays character specimens for Samsung Sharp Sans in Bold and Medium weights.34
  3. The sonic identity section provides embedded audio players for signature tracks such as 'The Voyage' and mood variations in 3-second and 30-second lengths.567
  4. Samsung's brand portal lives directly inside its consumer e-commerce site navigation.89

Numbers refer to the screenshots above.

What I could not see

  • Could not view direct font file downloads or web font licensing details.
  • Could not inspect the uncompressed contents of the lettermark zip archive.

Ideas to borrow

  1. Provide embedded audio players with short and long track variations to document sonic branding interactively directly on the web page.67

Quick answers

Can I download the Samsung lettermark logo?

Yes, a lettermark zip package is downloadable directly from the logo page via a dedicated download button.1011

What is Samsung's corporate typeface?

Samsung uses Samsung Sharp Sans, showcased in Medium and Bold weights on the color and typography page.1213143

What signature audio tracks are part of Samsung's sonic identity?

Samsung showcases signature sounds including 'The Voyage', 'Over the Horizon', and 'Beyond the Horizon' with embedded players.56

Reviewed on 25 September 2026. Request a correction · I built this

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All brand guidelines →

Samsung offers a broad identity hub covering history, typography, and interactive audio alongside a logo ZIP. Garmin focuses instead on developer integration specs, badges, and CDN assets, while Sonos structures its portal around product launch kits and seasonal marketing.