Procter & Gamble press and asset kit

Freedam's take

When I looked through Procter & Gamble's newsroom multimedia library, I noticed how directly it caters to press needs. Rather than an exhaustive design manual, it gives journalists quick access to key corporate assets. The site cleanly arranges PNG logo variants, facility photography, and high-definition B-roll of their headquarters, listing exact file sizes right on the download triggers. The separate brand directory uses simple circular badges and sector filters to explore their portfolio. It feels like an efficient, no-nonsense PR distribution hub.

At a glance

Sections

Logos · Media contacts · Receive P&G News · Brands · Multimedia · Images · B-roll · Facilities · Our Leadership

Downloads

PNG, JPEG, JPG

Tone

A practical corporate newsroom designed for journalists seeking official logos, press photography, and video b-roll.

What I noticed

1. The logos section features three downloadable variants named 'P&G Phase Logo', 'PG Logo Dark Blue', and 'PG Logo Black' in PNG format with file sizes indicated on the download links.¹²³⁴⁵
2. The multimedia page organizes downloads into distinct media types including Images, B-roll, Logos, and Facilities, complete with direct links to view full galleries.^67891011
3. A portfolio directory page displays sub-brand logos organized by care sectors with a category filter and search bar.^121314151617

Numbers refer to the screenshots above.

Ideas to borrow

1. Providing clear file size metadata directly on download triggers sets accurate expectations for press and media teams retrieving heavy assets.⁵¹⁸

Quick answers