ETH Zurich brand guidelines

ETH Zurich hosts its corporate design system within its staff intranet, offering comprehensive guidelines, co-branding rules, and practical templates.

Guidelines ethz.ch Public Last checked 15 Sep 2026

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ETH Zurich guidelines: Corporate Design — Corporate Design Captured 15 Sep 2026

ETH logo Captured 15 Sep 2026

ETH Zurich guidelines: Colours — Colours Captured 15 Sep 2026

ETH Zurich guidelines: Font "Din Next" — Font "Din Next" Captured 15 Sep 2026

ETH Zurich guidelines: Templates — Templates Captured 15 Sep 2026

ETH Zurich guidelines: Imagery — Imagery Captured 15 Sep 2026

Visit the original brand site ↗ ethz.ch

What I noticed

The corporate design documentation is located within the ETH Zurich Staffnet intranet structure.¹²
Downloadable templates cover scientific posters in Illustrator and PowerPoint, as well as presentations in PowerPoint and LaTeX.³⁴
The guidelines detail logo combinations for other universities, external communications, and spin-off entities.⁵⁶⁷⁸
The typography documentation references both DIN Next and a new corporate font called ETH Next.⁹¹⁰

Numbers refer to the screenshots above.

What I could not see

Several logo packages are behind protected pages requiring authentication.
Specific color HEX and CMYK values were not fully visible in the page summaries.

At a glance

Type	Guidelines
Access	Public
Source	ethz.ch
Observed capabilities	Guidelines · Asset browsing · Search · Downloads · Templates · Partner resources
Not observed	Campaigns (not visible from the outside)
Tags	education · guidelines · templates · typography · swiss

Ideas to borrow

Providing LaTeX presentation templates and specialized scientific poster formats meets academic users in their native working tools.

Reviewed on 15 September 2026. Request a correction · I built this

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Freedam's take

I like how ETH Zurich anchors its corporate design directly inside the university staff portal. It feels grounded in daily operational work rather than isolated as a glossy showcase. The guidelines take academic workflows seriously, offering templates not only for standard flyers and posters but also for scientific posters across Illustrator and PowerPoint, plus presentation decks in LaTeX. Seeing clear rules for joint university co-branding alongside licensing notes for DIN Next and the upcoming ETH Next font gives institutional teams exactly what they need to stay aligned.

Type: Guidelines
Access: Public
Capabilities: Guidelines Asset browsing Search Downloads Templates Partner resources
Added: 15 Sep 2026
Last checked: 15 Sep 2026

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