Yelp brand portal
Yelp Brand Center offers logo assets and guidance on using Yelp reviews, star ratings, and media for businesses, partners, and press.
Yelp Brand Center page providing brand guidelines, usage restrictions, and logo assets for businesses, partners, and media.
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I like how direct the Yelp Brand Center is about real-world usage. Instead of focusing solely on abstract identity systems, it zeroes in on the practical ways people encounter the brand every day. I noticed specific rules dedicated to how businesses can display Yelp reviews, star ratings, and user-submitted photos or videos. Having direct downloads for primary marks and circular burst favicons alongside clear guidance for partners, media, and local merchants makes the single-page guide practical and focused.
At a glance
- Sections
- The Yelp Brand and our Guidelines · For businesses on Yelp · Partners and resellers · For press and media · Additional terms
- Downloads
- EPS, PNG, SVG, ZIP
- Tone
- Clear, practical, and compliance-minded.
What I noticed
- The hero banner presents the site as a guide for Yelp assets and content.12
- Specific sections outline rules for businesses regarding reviews, photos or videos, and star ratings.34567
- Logo downloads are packaged together and include EPS, PNG, and SVG formats.89
Numbers refer to the screenshots above.
What I could not see
- I could not view typography specifications, color codes, or design system components directly on this page.
Ideas to borrow
- Dedicate clear rule sets to user-generated content and platform signals like customer reviews and ratings rather than just corporate logos.
Quick answers
Reviewed on 25 September 2026. Request a correction · I built this
Similar brand centers
All brand portals →While Deezer presents comprehensive visual guidelines spanning typography, motion, and tone of voice, Yelp centers its guidance on the rules around business use, customer reviews, and star ratings. Meta organizes its portal as a directory routing across distinct sub-brands like Instagram and WhatsApp, whereas Yelp consolidates its rules for merchants, press, and partners onto a single page.
